Formed in December 2020 in partnership with Kelly McCartney’s Rainey Day Artist Fund, the Color Me Country Artist Fund is an extension of Rissi Palmer’s popular Color Me Country radio show on Apple Music that works to spotlight the voices and stories of Black, Indigenous, and Latinx artists that have shaped the history of the genre. In its first three months, the CMC AF raised over $15,000 and distributed 21 grants to BIPOC country music artists, several of whom have also been honored with inclusion in CMT’s Next Women of Country program.